Marketing Plans
Campaign & Long-Range
Marketing Plans
Campaign & Long-Range
Embedded Files
Campaign & Long-Range
LET'S MEET GOALS TOGETHER!
maryruthko@gmail.com
Campaign: 2020 BCLS Millage Marketing Plan
Campaign: 2020 BCLS Millage Marketing Plan
The 2020 BCLS Millage was a success! Below is my internal communications plan followed by sample design/ copy assets.
Postcard Mailer Samples
Created in InDesign. Printed and mailed through an outside vendor.
Patron Handout and Staff Talking Points
Patron Handout and Staff Talking Points
Printed in-house.
Long-Range Marketing Plan
Long-Range Marketing Plan
In October 2021, I accepted a graduate student intern from Wayne State University. Under my supervision, she was assigned to research and create a 3-year marketing plan based on two goals set by the library system director: increase library card registrations by 20%, and increase walk-in numbers by 15%. As an active resident of Bay County with strong ties to many organizations and partners, her insight was extremely valuable.
Library Card Sign-up Campaign
A postcard targeting new residents. This is mailed montly to a list generated from a "New Movers/ Homeowners" search in A to Z databases on MeL.
Outreach Postcard (7.1 × 5.5 in).pdfPage updated
Google Sites
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